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Brand Equity and Customer Satifaction – A Study of Redmi Mobile in Madurai District

K. Ganga Mala
Assistant Professor (BBA-Aviation)
NAZIA College of Arts & Science, Madurai
TamilNadu, India
………………….
Dr. S. Raju
Director, MBA, Fatima College, Madurai
TamilNadu, India

Volume II – Issue IV, 2019

Many methods are available to measure the performance of the brand. Brand equity is the most popular method to measure the brand performance. This paper presents an examination of the impact of brand equity of Redmi mobile on customer satisfaction. This study considered the brand equity and customer satisfaction of brand, to search out that how these influence the brand equity. This study was based on the Primary Data. The data collected from 200 respondents on the basis of Simple random sampling. The data were collected on the basis of questionnaire method. SPSS statistical tool was used the check the reliability of data which was collected. Customer satisfaction and attraction is the main goal of every business. This articles show all the dimensions have a significant association with customer satisfaction.

Keywords: – Brand Equity, Customer Satisfaction, Madurai District, Redmi Mobile

 

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