Abstract

The concepts of marketing can never remain constant like other concepts because the needs and wants of people keep changing every day and the businesses have to adapt accordingly. There have been many books and articles written to describe marketing as an art, science or both. The concept of marketing has revolutionized with the changes in the global economy. The need for marketing is very clear as to how a product can be placed in the minds of a consumer and make him buy it. The era of technology has brought a significant change in the marketing field. The transformation has led to the introduction of the concepts of target and digitalized marketing. These two have also helped businesses in the times of the pandemic for proper and effective marketing. In this article I have explored the latest concepts of target and digitalized marketing and studied about their positive impact on the businesses. I have also mentioned the impact of corona virus on the marketing strategies of the businesses and suggested some practices that they may follow in order to stand out from their competitors. As the concept of marketing changes with the needs of the consumers, the scope in this field of research is always very high.

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