Media’s Strategic Management: A Paradigm Shift from Management Aspect towards Legal Options

  • Dr Siddiqui Lubna Javed Hasan and Dr Zartab Ansari
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  • Dr Siddiqui Lubna Javed Hasan

    Asst. Professor at Savitribai Phule Pune University, India

  • Dr Zartab Ansari

    Principal at K.B.C. North Maharashtra University, Jalgoan, India

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Media is the fourth pillar of the democracy and has a crucial role in dissemination correct information to the people of the country. Media ethics are the base upon which effective management strategies are to be adopted; so that people are able to enjoy freedom of receiving information which is not only correct but fruitful. Proper and truthful information helps in building up a strong nation where people are enlightened and abreast about right information. In present day times media: both press as well as electronic have diverted from effective management strategies thereby paving way for legal options. Incorrect or false information by playing with the vocabulary has tarnished the image of the media in a free society to such a great extent that people are searching means to verify the facts laid before them by the media personnel. Hate mongering and false news are the new strategies adopted by the media to fool the people; thereby giving rise to legal issues.


Research Paper


International Journal of Law Management and Humanities, Volume 4, Issue 2, Page 436 - 450


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