Regulating E-Commerce in India A Work in Progress
“Electronic-Commerce “means buying or selling of goods and services over an electronic or a digital network. The digital revolution has provided access to a large variety of products at competitive prices and India has also been a significant part of this digital revolution. In recent years India is witnessing consistent growth in the E-Commerce market. With large increasing digital literacy and mobile use across India, the Indian e-commerce sector has seen a boom which no industry has ever witnessed. Electronic commerce technologies have changed the structure and environment of business worldwide. E commerce is gaining popularity over traditional commerce because it offers versatility and advantages of business and customers.
For an E commerce merchant world’s online population is its potential market. It creates boundary less virtual market place without any geographical limitations. The e-commerce growth has not only affected the businesses by giving a virtual space for selling products online and create more avenues for revenue but also led to the creation of a number of job opportunities and eased out lives of modern day consumers. This paper deals with privacy and protection issues of E commerce. The government of India enacted Information and Technology Act in year 2000 to give legal recognition to digital records, digital signature and other electronic transaction. This paper explains the laws governing Ecommerce in India and what are the drawbacks in these laws while providing some suggestions for the same.
Keywords: India, protection, legal, privacy, intellectual property.