Instagram Serving Instant Happiness: Social Media Perpetuating Consumerism and Maximal

This article investigates Instagram's role in sustaining consumerism and maximalism in the present day consumer culture. It investigates how the platform's algorithms, influencer marketing tactics, and visually appealing material affect users' propensity for excessive consumption. Further, three instances of abuse of Instagram Reels to promote excessive buying are highlighted. The article also provides suggestions for consumers to adopt a more thoughtful and responsible approach to consumption to overcome the excessive buying pressures.