Woke-Washing and Its Retaliation: Evidence from the Indian Business Context
Lead author · Corresponding
Garimaa Jalan
Student at the O. P. Jindal Global University, Sonipat, India
Co-author
Piyush Pranjal
Associate Professor at the O. P. Jindal Global University, Sonipat, India
View PDF
Full text
DOIhttps://doij.org/10.10000/IJLMH.115070
Abstract
Woke-washing refers to organizations appearing to support progressive causes, such as promoting diversity and inclusion, while their actions do not align with these principles. The present article explores the concept and phenomenon of Woke-washing and its retaliation via three recent noteworthy incidents. It further highlights its implications for consumers, organizations, and society.
This is an Open Access article distributed under the terms of the Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting, and building upon the work for non-commercial use, provided the original work is properly cited.